Sandy Hook Promise PSA “A Teddy Bear's Dream” Debuts At SXSW With Good Morning America Launch

Sandy Hook Promise has just launched its latest PSA, “A Teddy Bear’s Dream,” and it’s a powerful reminder of what’s at stake in the fight to end gun violence.

Premiering at Good Morning America in the morning and thenTake Action x SXSW in the evening, the PSA centers on a heartbreaking truth: teddy bears should be in kids’ arms, not sent to memorial sites after school shootings. It’s a striking call to action that underscores Sandy Hook Promise’s message—school shootings are preventable when you know the signs.

Throughout the two-day "Take Action x SXSW" event in Austin, the PSA was featured across venues and installations, helping drive awareness and spark meaningful conversations among artists, fans, and advocates alike.

Artist For Action is proud to stand with Sandy Hook Promise in spreading this urgent message. Watch the PSA, share it and help us make sure every child has a chance to grow up safe with a hope bear and not a memorial bear.

Mark Barden discusses the brand new PSA on site

Giant life sized teddy bears took over as the centerpiece of the Empire venue for Take Action x SXSW

For more information please visit Sandy Hook Promise and consider making a donation here.